Sears Holdings Corporation : Sandra by Sandra Lee Collection to Launch At Sears and Kmart Stores Spring 2012
04/30/2012 | 04:36pm
Apr 30, 2012
NEW YORK, April 30, 2012 /PRNewswire/ -- This spring, TV
star, entrepreneur and best-selling author Sandra Lee will be
launching her exclusive collection of home products, Sandra
by Sandra Lee, at Sears and Kmart stores nationwide. The
collection - available in stores mid-April - will include
cookware, utensils, gadgets, bakeware, small kitchen
appliances, tabletop items and storage solutions.
"The launch of the
Sandra by Sandra Lee Collection underscores our
commitment to quality and value," said Nick Grayston,
SVP and President, Footwear and Home, Sears Holdings.
"Both Sandra's down-to-earth style and sense of
practicality shine through in this innovative collection,
which is aspirational, affordable and attainable."
Acclaimed for her warmth and approachability, as well as her
talent for offering easy solutions for everyday living,
Sandra Lee is anticipating a product line and a collaborative
effort with Sears and Kmart that will help customers focus
most on what's important to them.
"Launching my collection of home products with Sears and Kmart is a wonderful opportunity
to continue helping over-extended homemakers and busy
professionals live their lives beautifully and simply,"
said Sandra Lee. "What is equally exciting is that the
'Sandra by Sandra Lee' collection will be offered at
down-to-earth prices while maintaining the fun, fashionable
flair my brand is known for."
"Sandra's philosophy of implementing easy ideas that
create dramatic results is achieved by a 'keep it simple,
keep it smart, keep it sweet' approach that resonates
with our customers," added Grayston. "We are happy
to be able to offer the new collection exclusively in our
stores and online."
The Sandra by Sandra Lee license agreement with Sears
Holdings was entered into by Sandra Lee in association with
Iconix Brand Group, Inc. (NASDAQ: ICON). The collection
retails at a price range from $2.99 to $79.99 at Kmart, and
from $4.99 to $139.99 at Sears.
About Sandra Lee
Sandra Lee has a passion for simple solutions that create
dramatic results in all areas of home life. She is the host
of two highly rated television shows on Food Network (the
multi-Emmy-nominated "Semi-Homemade Cooking With Sandra
Lee" and "Sandra's Money Saving Meals")
and the host of "Sandra Lee Celebrates," a series
of prime-time specials on HGTV. Sandra Lee is also a New York
Times bestselling author of 25 books, including the 2011
spring release: Sandra Lee Semi-Homemade Bake Sale Cookbook.
An internationally-acclaimed home and food expert, Sandra has
revolutionized the way people think about traditional,
time-consuming, "from-scratch" methods. With her
trademark "70/30 Semi-Homemade" philosophy, which
combines 70 percent ready-made products with 30 percent fresh
touches, Sandra creates delicious meals and aspirational home
environments that are affordable and attainable.
About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest
broadline retailer with over 4,000 full-line and specialty
retail stores in the United States and Canada. Sears
Holdings is the leading home appliance retailer as well as a
leader in tools, lawn and garden, consumer electronics and
automotive repair and maintenance. Sears Holdings is the
2011 ENERGY STAR® Retail Partner of the Year. Key proprietary
brands include Kenmore, Craftsman and DieHard, and a broad
apparel offering, including such well-known labels as
Lands' End, Jaclyn Smith and Joe Boxer, as well as the
Apostrophe and Covington brands. It also has the Country
Living collection, which is offered by Sears and Kmart.
We are the nation's largest provider of home services,
with more than 11 million service calls made annually.
Sears Holdings Corporation operates through its subsidiaries,
including Sears, Roebuck and Co. and Kmart Corporation.www.searsholdings.com.
About Iconix Brand Group
Iconix Brand Group, Inc. owns, licenses and markets a growing
portfolio of consumer brands including CANDIE'S (R),
BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R),
MUDD (R), LONDON FOG (R), MOSSIMO (R), OCEAN PACIFIC (R),
DANSKIN (R) ROCA WEAR (R), CANNON (R), ROYAL VELVET (R),
FIELDCREST (R), CHARISMA (R), STARTER (R), ZOO YORK (R),
WAVERLY (R) and SHARPER IMAGE (R). In addition, Iconix owns
an interest in the ARTFUL DODGER (R), ED HARDY (R), ECKO (R),
MARC ECKO (R), MATERIAL GIRL (TM), TRUTH OR DARE (TM) and
PEANUTS (R) brands. The Company licenses its brands to a
network of leading retailers and manufacturers that touch
every major segment of retail distribution from the luxury
market to the mass market in both the U.S. and worldwide.
Through its in-house business development, merchandising,
advertising and public relations departments Iconix manages
its brands to drive greater consumer awareness and equity.
SOURCE Sears Holdings Corporation